How To Tell Good Stories
Sarah the Fashion Entrepreneur
Sarah was a visionary who always dreamed of creating her own fashion empire. However, the journey was not easy, and Sarah had to face several obstacles along the way.
One of the biggest challenges she encountered was finding a reliable lawyer and CPA to help her start and grow her business. She knew that these partners would be critical to her success, yet the process of finding the right people was like searching for a needle in a haystack.
She didn’t know where to start or what to look for. She had just as much confidence with her ability to find good business advisors as she did dunking a basketball — and she’s never played basketball.
Despite feeling discouraged, Sarah persisted, sending emails, and making calls. She was eventually referred by a trusted friend to lawyer Mitch Jackson, who was able to help with the legal advice and help take the weight of the world off her shoulders. Mitch was also able to refer Sarah to a good CPA who understood her unique accounting needs and offered clear solutions within her budget. In the end, she was able to find the right legal and tax partners who shared her vision.
As Sarah’s business expanded, she faced a new challenge. She realized that to stay ahead of the curve, she needed to incorporate web3 technology, blockchain, and smart contracts into her operations. Sarah knew this would require expertise in technical fields that she did not possess. It was like trying to navigate through a dark forest with no map or compass.
Undeterred, Sarah sought out experts in these fields and began to immerse herself in learning about these technologies. She read books, attended conferences, and spoke to other entrepreneurs in her industry.
Using all of the above resources, Sarah eventually found a team of talented professionals who shared her passion for fashion and blockchain. Throughout her journey, Sarah remained determined and never gave up. She faced every challenge with resilience and a growth mindset. Like a sailor on a rough sea, Sarah adjusted her sails and navigated through the turbulence. Her hard work and perseverance paid off, and her clothing line became a huge success.
In the end, Sarah’s journey taught her valuable lessons. She learned that anything was possible with the right mindset and approach. She also realized that it was essential to surround herself with like-minded people who shared her vision and could help her overcome any obstacles that lay ahead. Connecting with Mitch Jackson and his community was a pretty smart idea too 😀
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Storytelling is a powerful tool in creating digital content that engages and connects with audiences. In the above example, I shared Sarah’s story in the form of a hero’s journey that I discuss in more detail below.
Whether it’s written, audio, or video content, the ability to tell a compelling story can make all the difference when it comes to connecting with the audience. In this week’s LinkedIn newsletter issue, we explore my three most popular and effective styles of storytelling and how they can be used to maximize the effectiveness of your content.
I use these three approaches in my mediations and trials to win million dollar settlements and trials. If done correctly, sharing these types of stories will work for you too.
The Hero’s Journey
The first style of storytelling is the hero’s journey. This is a classic storytelling framework that has been used for centuries to tell tales of adventure and personal growth. The hero’s journey follows a protagonist as they embark on a quest, face challenges and obstacles, and ultimately emerge transformed by their experiences. This style of storytelling is particularly effective in digital content because it taps into the fundamental human desire for personal growth and transformation. This is the format I used in Sarah’s story above.
Nike’s “Just Do It” campaign is a perfect example of the Hero’s Journey. The campaign’s hero is oftentimes an everyday person who is striving to achieve their goals, whether it’s running a marathon or overcoming a personal obstacle.
The campaign’s messaging is all about pushing through the challenges and becoming a hero in your own life.This story resonates because we all relate to it. It taps into the universal desire to overcome obstacles and achieve personal growth.
Emotional Storytelling
The second style of storytelling is emotional storytelling. This style of storytelling focuses on evoking emotions in the audience through the use of powerful metaphors, imagery, and language. Emotional storytelling is particularly effective in digital content because it allows creators to connect with their audiences on a deeper, more emotional level.
Quick side note- Metaphors are like keys that unlock the doors to a new understanding — they open our minds to see the world in a different light, revealing hidden truths and insights that were previously out of reach. In my Tuesday Substack newsletter, I show you how to create your own powerful metaphors just like the above. Here’s the link.
One example of emotional storytelling in digital content is the animated short film, Piper, produced by Pixar. Piper tells the story of a young sandpiper bird who is afraid of the ocean and must learn to overcome her fear in order to find food.
The film is filled with powerful metaphors and imagery that evoke emotions in the audience, such as the way the sandpiper’s feathers are ruffled by the wind and the way the waves crash against the shore. By the end of the film, the audience feels a deep sense of connection to the sandpiper and her struggle to overcome her fear.
Immersive Storytelling
The third style of storytelling is immersive storytelling. This style of storytelling is all about creating a world that the audience can get lost in. Immersive storytelling is particularly effective in digital content because it allows creators to transport their audiences to another place and time, creating a truly unique and engaging experience.
One modern example of immersive storytelling is the online multiplayer game, Fortnite. In this game, players are dropped onto an island and must scavenge for weapons and resources to survive while also competing against other players. What sets Fortnite apart from other games is its use of regular in-game events that create a constantly evolving storyline for players to follow.
For example, during the game’s Chapter 2, Season 7, players were able to witness an alien invasion of the island, complete with new weapons and vehicles themed around the invasion.
This immersive storytelling approach has kept players engaged with the game and created a sense of community around shared experiences and speculation about what will happen next in the game’s ongoing story.
Conclusion
When it comes to maximizing the effectiveness of storytelling in digital content, there are a few key things to keep in mind. First, it’s important to tap into the fundamental human desires for personal growth, emotional connection, and immersive experiences. These are the things that will keep audiences engaged and coming back for more.
Second, it’s important to use powerful metaphors and imagery to evoke emotions in the audience. Whether it’s a simple metaphor or a complex allegory, the ability to connect with audiences on an emotional level is what will make your content stand out.
Finally, it’s important to create a world that the audience can get lost in. Whether it’s through virtual reality, augmented reality, or simply through well-crafted language and imagery, the ability to allow your audience to put all of the world’s distractions aside and instead live the journey is a powerful tool to building powerful emotional connections.
So, whether you’re a marketer, a content creator, or just someone looking to tell their story, remember the power of storytelling and use it to your advantage.
Wednesday’s LinkedIn Live Audio Show!
This week on my “Web3, Metaverse and AI” live audio show, my special guest is JaMarr John Johnson. Our topic is, “How to Communicate with Brevity and Precision.”
Meet JaMarr John Johnson, the Entrepremedian, Keynote Speaker, and Veteran who’s building Creator Businesses to $1million in revenue. In a world that’s busy and attention-draining, effective communication is more important than ever. But with so many distractions, it can be challenging to get your message across.
That’s where JaMarr comes in. As someone who’s spent years performing, pitching, and fundraising, he knows that brevity is key. And he believes that when you find the right people to communicate your message to, you can’t say the wrong thing.
So if you’re an entrepreneur, creator, or business owner in the web3, metaverse, or AI spaces, who’s experiencing challenges with getting the attention of your audience and communicating effectively so you have them sitting on the edge of their seat, don’t worry. In this LinkedIn live audio, JaMarr will share his best tips, approaches and techniques to help you connect, exchange value, and build better partnerships faster.
We go live on Wednesday at Noon Pacific (3 PM ET). RSVP here!
Live Q&A is encouraged. Submit your questions early via DM or raise your hand and join us live on the LinkedIn live audio stage.
Between now and show time, connect with JaMarr on LinkedIn.
See everyone on Wednesday!
Mitch Jackson, Esq.
2013 California Litigation Lawyer of the Year
2009 Orange County Trial Lawyer of the Year
PS- In this week’s Tuesday Substack communication tips newsletter, I take things to the next level by introducing the power of metaphors. I hope you are part of my Substack community and joining us in the new chat feature after each weekly issue drops.
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