How Artificial Intelligence (AI) Can Save You Time, Money, Expand Your Engagement, and Help You Become a Social Media Rockstar!

Mitch Jackson, Esq.
6 min readJul 20, 2021

My Favorite Tools and Approaches

Social media is a huge part of modern marketing and branding, and to some, a never-ending task. Fortunately, artificial intelligence can help with your social media marketing and branding and make sure that you are always connected to your audience with the right message and in the right way. In this email, I will discuss how AI can make you more efficient at creating and sharing social media content to better connect with your audience.

In my opinion, there are several ways that artificial intelligence can help with your social media marketing. For example, you can use it to create long-form content like this (yes, I’m using AI to write a majority of this email) or ensuring that your content is being distributed to the correct audience on the best platform for your message.

Before I dive into specific recommendations, please note that my newsletter is sent every Wednesday morning by Mitch Jackson (me!). I focus on marketing and branding for professionals, business owners, and entrepreneurs. I also like to share my 35 years of trial lawyer legal experience to help keep my online community safe, sound, and happy. If this email was forwarded to you, you can get your own subscription here. :) Also, click here to see this issue or past issues in a browser.

OK, back to these little AI gems…

What is Artificial Intelligence

Artificial intelligence is a broad term that covers several technologies. It can be broken down into a few categories: machine learning, deep learning, and cognitive computing.

Machine Learning — Machine learning encompasses how a computer teaches itself to learn with data to predict outcomes or answer questions based on patterns from past experiences.

Deep Learning- This kind of AI involves a computer learning a set of rules to understand a concept or process.

Cognitive Computing- This is a term for any technology that mimics some aspect of cognitive behavior and can be applied in areas like speech recognition, machine translation, image classification, and natural language processing. It’s a way to make your computers smarter than they already are.

Smart business owners are now using one or more forms of AI to do a better job of marketing, branding, and connecting with their audience.


Do you struggle with writer’s block? Do you find it hard to create compelling content to engage your audience and make them take a desired action? If so, I have some good news for you.

There is an AI platform called Jarvis AI that can do all the heavy lifting for you! The best part about this system is that it only needs a little input from the user. A majority of the work is done by AI-pushed algorithms written by experts in conversion rate optimization.

In this email, I go over some advantages that come with using Jarvis AI for content creation. Keep reading because you’ll learn how this AI software can create high-quality written content for a wide variety of subjects which saves both time and money spent on creating original social media content by hand. Using AI also allows you to focus on what you do best, like bringing revenue into your business, practice, or firm.

Advantages of Jarvis AI:

-Save Time Creating Content: No need to hire or outsource writers; it can be done all automatically with the press of a button. You’ll save time, money, and your sanity. You can use the content you create for a blog post, social media post, podcast or video script, or anything else you need. The only limit is your imagination.

-Create High-Quality Written Content on A Wide Variety Of Subjects: This software also works great for SEO by providing you with content optimized for your topic, subject matter, and area of practice.

-Focus On What Matters: High-Quality Written Content is the most important aspect of your content strategy. Letting Jarvis AI take care of this for you frees up time to focus on other aspects like social media, email marketing, and website development.

-Save Money: This software helps save money by taking away writing costs that can be significant and allowing you to focus on income-generating tasks like practicing law.

-Double Your Effectiveness: This software not only creates high-quality content for your websites and blogs but also allows you to create captivating emails that will get read. It does this by giving you the right words to maximize response rates from those reading what you have written. Using the blog post assistant mode, I’m already using this software to help write better demand letters and briefs.

-Leverage AI: AI is changing how we do business from a customer service standpoint by making it more personal and genuine. It’s also creating better content for websites and social media, resulting in more engagement and leads.

Click here (my affiliate link) to learn more about why I’m using Jarvis AI. Make sure to take advantage of their free offer to test-drive the platform.

By the way, most of this email was written using Jarvis. Pretty cool right?


Now that you’ve created your original content using Jarvis, or maybe just creating content the old fashion way, upload your content into Lately AI to:

(1) create more content (automatically turn blogs, online articles, newsletters, videos, and podcasts into dozens of amazing social media posts), and;

(2) easily share your AI-generated posts across all the top social platforms.

As a business owner, you want to reach as many people as possible the right way with your social media efforts. Most of us also want to spend as little time as possible doing this so that we can devote our attention to what we enjoy doing most– helping our customers, clients, or patients.

Advantages of Lately AI

AI can help you do this and more. It can get your message across in a way that is more personalized and engaging than ever before. How? By using AI platforms like Lately AI to analyze data from past marketing campaigns and optimize future ones. With Lately AI, you can:

Stop guessing what to write- Lately’s AI creates social media content for you that it knows your audience will love.

Unlock the Power of Long-form Content- Automatically atomize any long-form video, audio, or text into dozens or even hundreds of compelling social media posts.

Enjoy Social Selling on Steroids- Get consistent, engaging content designed to generate high-quality leads for employees who don’t know a dang thang about copywriting.

Finally, Get AI Insights You Can Understand- Learn the words, phrases, and sentence structures of what your audience wants to read, hear or watch.

Example: Haben Girma Interview

I did an hour-long live video interview with my friend, Haben Girma, the first Deafblind graduate of Harvard Law School. After the show, my team uploaded the video file into Lately AI, and in just a minute or two, it created about 30 short video clips that I could use to repurpose across all my social media channels. I also asked Lately AI to create a written transcript of the interview, and for ADA and inclusion purposes, we shared a link to the transcript with most of our posts on the interview.

We also asked Lately to create another 40 or so potential social media posts from all of this content and schedule it, using its AI algorithm, to be shared across my platforms over the next 12 months.

As you can imagine, using Lately AI saved us time and allowed us to maximize the long-term benefits of this original one-hour interview.

If Lately AI fascinates you as much as it does me, you will enjoy meeting the company Co-Founder and CEO, Kate Bradley Chernis, in this video interview we recently enjoyed together.


AI is here, and it’s only getting better and better. Smart business owners are quickly figuring out that they can tap into the power of AI to market and brand better.

Jarvis and Lately AI are simply two of my favorite easy-to-use turn-key AI platforms that I enjoy using each week.

I hope you found some new ideas in this newsletter to help improve your social media marketing strategy. By using AI, it’s now easier than ever to quickly and easily create engaging content that will keep people coming back for more!

The only caveat to moving forward and embracing AI is taking action. Knowing what to do without taking action is simply dreaming. Flipping the switch, taking action, and letting AI do the work was one of the most innovative and effective things we’ve done in a long time when it comes to marketing and branding, in a long time.

Until the next time, happy marketing and branding, and never stop making each day your masterpiece!

Mitch Jackson, Esq.



Mitch Jackson, Esq.

Award-winning lawyer and mediator sharing 30+ years of tips, approaches and ideas!